Why does Elvanto include unsubscribe links?
As per our Email Policy, all emails sent from Elvanto must include an active and working unsubscribe link that allows the recipient to remove themselves from your mailing list.
Some of the reasons this is enforced include:
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We send hundreds of thousands of emails every month on behalf of customers. If people can’t unsubscribe, they may choose to report your emails as spam or move it to their junk email folder. As a result, Elvanto runs the risk of ending up on spam blacklists which in turn lowers our ability to reliably send emails on your behalf.
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Recipients may no longer be interested in receiving emails from you anymore and we believe it is ethical and a courtesy to allow them to unsubscribe without having to contact the sender.
How to edit the unsubscribe text
Although the unsubscribe text cannot be removed, you can reword it to your liking.
To edit the unsubscribe text in emails, simply navigate to the Settings page, once loaded select Communication. From here, you can edit the unsubscribe message for both general and scheduling emails.