To set up demographics in your account, simply navigate to Settings and select Demographics.
Adding a Demographic
From the demographics page, click the ‘Add Demographic’ button.
You can add as many sub-demographics as you want for a Demographic. To add more sub-demographics, click on the plus icon.
Enable Demographic Progression
It’s also possible to add demographic progression to your demographics or sub-demographics. Click here to see how you can set up demographic progressions.